Pauline Shangett, CMO of ChangeNOW | Bitcoin Swaps, Instant Crypto Exchange & Marketing in Web3 | Bitcoin.com Interviews

Pauline Shangett, Chief Marketing Officer at ChangeNOW, joins Dustin Plantholt on Bitcoin.com Interviews to share her journey in crypto marketing, the evolution of instant Bitcoin exchanges, and how ChangeNOW is helping users swap and manage digital assets seamlessly.

With a strong background in blockchain communications, Pauline discusses the company’s mission to make Bitcoin and cryptocurrency trading fast, secure, and accessible — without the need for complex registrations or centralized control. She also shares insights into leading a marketing team in the rapidly changing Web3 ecosystem, and what’s next for ChangeNOW as a pioneer in crypto swaps and DeFi integration.

💡 In this episode:
• How ChangeNOW enables instant Bitcoin and crypto exchanges
• Pauline Shangett’s path from blockchain marketing to Web3 leadership
• The importance of user-friendly crypto platforms for mass adoption
• How Bitcoin, Ethereum, and multi-chain interoperability shape the future of DeFi
• Marketing lessons from building global trust in the crypto industry

🎧 A must-listen for anyone interested in Bitcoin adoption, crypto marketing, and the infrastructure powering instant digital asset swaps.

🎙️ Host: Dustin Plantholt – Bitcoin.com Interviews
🔗 Bitcoin.com

💼 Episode Partner: Bitcoin.com Exchange – Trade Bitcoin, Bitcoin Cash, Ripple, Litecoin, and top digital assets globally.
🔗 https://exchange.bitcoin.com