Amanda Cassatt | Scaling Web3 Teams, Token Launch Strategies, and the “No-Makeup” Marketing Philosophy | Bitcoin.com News Podcast

Amanda Cassatt (@amandacassatt) — founder & CEO of Serotonin and former CMO of Ethereum at ConsenSys — joins the Bitcoin.com News Podcast to share the playbook behind Web3’s most successful marketing and growth strategies.

From helping launch Ethereum to building Serotonin, one of Web3’s leading marketing and product studios, Amanda breaks down what it takes to scale crypto-native teams, choose the right token launch model, and craft an authentic brand in a space obsessed with hype.

She also unpacks her signature “no-makeup marketing” philosophy — a radically transparent approach that values clarity, community trust, and substance over spectacle.

• Scaling high-performing teams in Web3 startups
• Token launch frameworks that actually work
• The “no-makeup” marketing approach explained
• Lessons from Ethereum’s early communications era
• How Serotonin builds narrative-driven Web3 brands

A must-listen for founders, marketers, and investors shaping the next generation of crypto storytelling, branding, and community engagement.

🎙️ Host: Bitcoin.com News Podcast
💼 Guest: Amanda Cassatt – Founder & CEO, Serotonin
🔗 Learn more: bitcoin.com | @amandacassatt | @Serotonin_hq

💡 In this episode:🎧