Lessons from the Largest PR Firm in Crypto - David Wachsman
An inside look at Wachsman - The public relations arm for top crypto companies like Bitmex, Kraken, and Coindesk. A behind the scenes juggernaut with a team of 100 employees with offices in 3 countries.
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Host Matt Aaron |
Listen here or on your favorite platform
About the Episode
You could say David Wachsman was in the right place at the right time: 2014 in New York with some of the early, influential founders. They needed a PR man and David delivered.
Going into the interview, I was curious how David was able to scale his PR expertise into a global team. How do they handle emergency situations like an exchange hack?
What about their relationships with press contacts?
How do they manage clients who may be directly or indirectly competing with each other?
About the Host
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Matt AaronMatt Aaron has been podcasting since 2013, when he launched the Food Startups Podcast. He recently found a second love in cryptocurrency and blockchain and hasn't looked back. His first major investment into cryptocurrency was the money he made betting on (but not voting for) that Donald Trump would win the 2016 election. Matt believes that public blockchains and cryptocurrencies are the solution to the many problems exposed of the current banking system in the 2008 financial crisis. |
