Blockchain 2025

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Wine - Vineyard Cash Flow, Beverage Fraud - VinX, VeChain

Imagine a world where you can be sure that your wine is legit; to invest in a case of wine directly from the vineyard and trade wine futures.

5
Hosts
Matt Aaron & Stuart James

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About the Episode

Stuart tells us some stories about Scotland's pride: Buckfast tonic wine, which is prone to causing poor behavior. From there, we tackle:

  • The traditional wine market: the exporter, the importer, the distributor, the store, the customer ... a long supply chain that can be improved to be more efficient
  • How feasible is it to move away from in person purchases to online with wine?
  • Baby boomers and millennials, their impact in the current industry
  • Avoiding fraud with blockchain technology: the corks and their fingerprint
  • The potential to decentralize trust in supply chains and bring measurable benefits and value to the public and private sectors.

    Projects trying to be the solution:
  • Vechain and “My story” app, for eliminating counterfeit
  • VINX, wine futures for giving to consumers a pull or a discount to buy in

Check out " target="_blank">Buckfast Wine

About the Hosts

Matt Aaron

Matt Aaron has been podcasting since 2013, when he launched the Food Startups Podcast.

He recently found a second love in cryptocurrency and blockchain and hasn't looked back.

His first major investment into cryptocurrency was the money he made betting on (but not voting on) that Donald Trump would win the 2016 election.

Matt believes that public blockchains and cryptocurrencies are the solution to the many problems exposed of the current banking system in the 2008 financial crisis.

A food entrepreneur, he exports exotic fruit from South America to USA.

Stuart James

Stuart is the community lead at decentralized justice protocol Kleros and co-founder of Stroax blockchain consultancy.

He first discovered bitcoin when it was $5 and had the sense to buy in when it was under $40, which felt expensive at the time.

He’s mined Litecoin, Anoncoin and Dash when it was still Darkcoin, and is a 2x BAFTA winning music producer in his native Scotland.

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