Online Ads - Publishers and Advertisers vs. Centralized Platforms
We discuss how decentralized ad networks can boost advertising profitability, data transparency, whilst preventing fraud and protecting the end user. A look at Google Ads, FB Ads, AdEx and Brave.
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Hosts Matt Aaron & Nick Cuttonaro |
Listen here or on your favorite platform
About the Episode
Currently, with centralized ad platforms, there is no way to verify data.
Advertisers really don’t know what they’re always paying for. Same goes for the publishers.
As the popular media has shown, users have very little control over their personal information.
Facebook Ads and Google AdWords are incredibly powerful platforms.
Can they be disrupted?
Decentralized advertising projects:
AdEX
Brave
Nick's review of Brave
Photo courtesy of Shutterstock
About the Hosts
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Matt AaronMatt Aaron has been podcasting since 2013, when he launched the Food Startups Podcast. He recently found a second love in cryptocurrency and blockchain and hasn't looked back. His first major investment into cryptocurrency was the money he made betting on (but not voting for) that Donald Trump would win the 2016 election. Matt believes that public blockchains and cryptocurrencies are the solution to the many problems exposed of the current banking system in the 2008 financial crisis. |
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Nick CuttonaroNick Cuttonaro is the Founder & President of The Link Builders, one the of the top Online Reputation Management agencies in the world. Mr. Cuttonaro specializes in creating, protecting, and promoting leading direct-response marketing and financial services brands with an interest in promoting blockchain-based tech startups on his website CoinReviews.io. |
